Outside the Box Maeda Corporation

272 pages

Maeda Corporation seeks to dwell in the construction industry’s traditional territory while also adapting to today’s rapidly shifting norms and values. Established in 1919 and operating primarily in building construction and civil engineering, the corporation has offices throughout Japan and internationally. In this book, its ambitions to overturn accepted ideas in order to break down conventional boundaries and step into a new world are explored. Exemplary projects are presented alongside critical analyses and reflections on the industry’s future, including topics such as long-term regional revitalisation, creating harmony, collaborative projects, art in society, and more.